Accountability counts - but make sure, its the right kind

Joana Breidenbach
14.05.2009

Earlier this week I attended an inspiring 2 day workshop at the Berlin Civil Society Center.

The topic was “Exploring Mutual Accountability“ and some of the top CEOs and program directors of the large development INGOs (Oxfam, Terre des Hommes, Care, World Vision, Welthungerhilfe etc.) were present, as well as leading civil society think tanks from AccountAbility and Active Philanthropy to Humanitarian Accountability Partnership and Keystone.

Accountability to whom?
For Civil Society Organisations „accountability“ usually means the accountability of organisations receiving funds to those who provide the financial inputs: their donors (governments, corporations, foundations or private individuals).

One of the discussion strands at the workshop concerned how the many different, often conflicting, accountability regimes which different donors demand from organisations and whose fullfillment costs them millions of Euros, can be simplyfied and made more effective. There was a consensus, that there exists a lot of „toxic accountability“ (as Simon Zadek from AccountAbility called it), doing more harm than good.

One prominent ongoing attempt to standardise this kind of accountability is the INGO Accountability Charter, which was presented at the workshop by Jeremy Hobbes, Executive Director of Oxfam International.

Yet from my perspective, the really important discussions concerned a different accountability: the accountability of development organisations not to their financiers (which consists predominantly of rather technical and financial stuff, such as management procedures), but to the people they are supposed to serve: their clients, i.e. the poor and/or disadvantaged.

The reason why aid has failed
I have argued again and again that the main reason six decades of development aid have failed has to do with the fact, that aid organisations are NOT sufficiently held accountable for their performance. And all too often programs are badly designed and/or executed.

What do you – as a donor – know about the quality of the charity you support? Some, of course, know a lot, as they are involved in volunteering for a specific organisation. But the majority of us, don’t know much about how effective a development program has been.

This is a result of the huge power imbalance between NGOs – mostly Western organisations with millions to spend and their clients – often poor, illiterate and badly organized. The latter simply lack a voice. They can’t say what they need, nor complain if the services they recieved were inadequate or even harmful.

In order to empower the poor they need voice, yet this would automaticall take power away from the organisations.

As Burkhard Gnärig, former CEO of Save the Children and Director of the Berlin Civil Socitey Center writes:

Many civil society organisations talk about partnership, many talk about human rights, children’s rights and self determination but very few grant their local partners and beneficiaries tangible rights comparable to the rights they have to grant their own donors.

One of the results is, that in many non-Western countries, development organisations are considered less trustworthy than corporations:

The 2007 Edelman Trust Barometer shows that in Asia and Latin America Civil Society Organisations (CSOs) are considered as less trustworthy than business. This is especially significant as CSOs spend hundreds of millions of Euros/Dollars in Asia and Latin America for the supposed benefit of the local population. The discrepancy between resources allocated and trust obtained indicates a strong lack of accountability, with a resulting lack of appropriateness of the projects CSOs run.

Give your clients a voice
Only beneficiary feedback can redress this situation. And some of the participants were very frank about badly run projects of their own organisations or that of others. Nevertheless there seemed to be a real gulf between the large INGOs and the participants representing leading think tanks and expert organisations.

Whereas the former acknowledged: yes, the situation is bad and we definitely need to incorporate more feedback from our „primary constituents“, the latter tend to look for more radical solutions.

The key questions revolved around: How much power are you willing to yield to others? How much voice are you willing to give to others, which – very probably – will challenge your work?

Thinking about it, it seems unlikely that INGOs will change fundamentaly. It seems very difficult to truthfully incorporate negative feedback, without completely undermining an organisation. „What do you do“, asked one participant, „if in a beneficiary evaluation, you find out that 85% or more of the recipients state that your organisations work has been useless or even harmful to them?“ Giving truthfull feedback might hugely undermine an NGO brand.

Yet, as the concept paper of the workshop rightly pointed out:

Empowering beneficiaries to seriously hold their donors accountable will do more for raising the average quality of projects than any other single step.

Here I obviously get very, very excited about the potential of betterplace.org and our web of trust. Because already now recipients can give feedback on services recieved. If the intervention they receive is on betterplace.org, they can post a statement as a visitor or advocate (well, the terminology for these roles will have to be rethought, as a refugee in a camp is hardly a „visitor“) on the project page.

So far only a few do so, such as the Namibian Benson Muramba, who wrote a visitors statementabout what the funds received meant to him. Or the palestinian project Cinema Jenin, were (so far) 15 advocates, among them a number of local inhabitants, and 3 visitors voice their interest in the project and follow its realization.

But it is not hard to imagine, how this feature can be used for massive real-time reporting.

**Better capital allocation
Thus it is with great excitement, that we are planning a cooperation between Good Root and Keystone International, with the aim of bridging the power gap by giving more people a voice and thus making it possible for donors to get a much more reliable impression of project quality. The result would be that more money is spend on those projects which deliver effective social change and that ineffective projects would feel the need to change their approaches. This is hardly as easy as it sounds, as social change is often difficult to measure. Still this is no excuse not to use those state of the art impact tools which sit around, waiting to be implemented. **