We often hear that betterplace.org is great because we think that making the world a little bit better is fun and nothing that should be misused by appealing to someone’s bad conscious. We are how ever not alone with this perspective: an Image-campaign called the Fun Theory, claims that fun is the easiest way to bring people to change their behavior to the better.
A few fun movies have been made to support this campaign, such as the Stockholm Piano stairs, the world’s deepest trash bin and the speed camera lottery. Elements of surprise and humor seems to motivate us more than rational reasoning, monetary gains or deterrence:
[youtube=http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded]