betterplace.org
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Privacy policy for betterplace.org

Version 20/03/2025

We take the protection of personal data, very seriously. We would like to explain here how we protect your data. The privacy policy fulfils the information obligations stipulated in Art. 12 ff. of the EU General Data Protection Regulation (hereinafter referred to as “GDPR”) and gives you an overview of the processing of your personal data (hereinafter referred to as “data”) on this website/ online donation platform.

Table of ContentsPermalink

1. Who is responsible for the processing of my data?Permalink

betterplace.org non-profit company
Schlesische Straße 26
D-10997 Berlin
Telephone: +49 30 7676 4488 0
Telefax: +49 30 7676 4488 40

(hereinafter referred to as “betterplace.org”) is responsible for the processing of your data on this website. betterplace.org processes personal data in accordance with the provisions of the GDPR and the Federal Data Protection Act New (hereinafter referred to as “BDSG-neu”).
You can contact the data protection officer of betterplace.org at the above postal address, with the addition “To the data protection officer” or at the email address:datenschutz@betterplace.org.

2. What data is recorded?Permalink

When you visit the website, information is automatically collected from the accessing computer (hereinafter referred to as “access data”). These access data include server log files, which usually consist of information about the browser type and version, the operating system, the internet service provider, the date and time of use of the website, the previously visited websites and the websites newly accessed via the website and the IP address of the computer. With the exception of the IP address, the server log files cannot be linked to a particular person. An IP address can be traced to a person if it is permanently assigned when using the internet connection and the internet provider can match it to a person.

If you continue to use the services of the website, pseudonymous user profiles and the data you enter on the website (e.g. search words, login data, comments, form or registration entries) will be processed.

Some services on the website require you to provide betterplace.org with personal data. In these cases, the data you provide is used to provide you with the requested service or to process the respective request. The following personal data is processed on the website:

-User data such as email address and password; name data, address data; contact data; donation data; comments on donations and projects (optional), image data (optional)

  • Function description as a representative of the organization when you, as the project manager, create and manage an aid project for an organization and information about the project
  • User data such as email address and name (depending on the type of newsletter) for sending the newsletter

Under no circumstances will personal bank details be stored or displayed during the donation process on betterplace.org.

3. What cookies are used?Permalink

Cookies are used on the website. Cookies are small text files that are saved on your computer when you visit a website. The saved cookies are mapped to the browser you used. If the corresponding website is accessed again, the web browser sends back the content of the cookies, thus enabling the user to be recognized. Certain cookies are deleted when you log out or end the browser session (so-called “transient cookies”). Other cookies are saved for a pre-defined time or permanently (so-called “temporary cookies” or “persistent cookies”). Such cookies are automatically deleted after the pre-defined time has elapsed. You can also delete cookies at any time in your browser’s security settings and configure the use of cookies according to your preferences. However, betterplace.org would like to point out that you may not be able to use all of the website’s functions.

Generally, cookies are only an online identifier without personal reference. Cookies are mapped to a person when they are merged with further data in addition to the information generated by the cookies. There is a difference between cookies that are required to provide the website and cookies that are necessary for further purposes such as analysis of user behavior or advertising.

Cookies that are necessary for the provision of the website are, in particular, the following:

  • Cookies that are used to identify or authenticate users;
  • Cookies that store certain user preferences (e.g. search or language settings)
  • Cookies that store data to ensure the smooth playback of video or audio content.

The cookies that are required for other purposes are, in particular, the following:

  • Analysis cookies to record and statistically evaluate the usage behavior (e.g. clicked advertising banners, visited sub-pages, search queries entered) of our users;
  • third-party advertising cookies, which are used to create profiles of user behavior (e.g. advertising banners clicked on, sub-pages visited, search queries entered) and enable the controller and the third party to display advertising or offers tailored to the interests of the user (hereinafter referred to as “third-party cookies”).

4. What data is recorded for what purposes?Permalink

The purposes of data processing may arise from technical, contractual or legal requirements and, if applicable, from consent given.

We use the data mentioned in section 2 for the following purposes:

  • to provide the website and ensure technical security, in particular to correct technical errors and to ensure that unauthorized persons do not gain access to the systems of the website;
  • providing the online offering of the online donation platform and fulfilling contracts in accordance with our currently valid terms of use: Terms and Conditions for Users and Donors and TermsAdditional General Terms of Use for Tax-Privileged Organizations and Projects;
  • for reach assessments and web analysis in order to make the website more efficient and interesting for you and to conduct market research;
  • to improve and further develop our offering;
  • for communication, contract initiation and user support;
  • to create and send donation receipts;
  • to send newsletters and program communication via email;
  • to ensure the quality of our newsletters and for statistical evaluation;
  • to register a user of the online donation platform;
  • to receive and process donations from registered and non-registered users of the online platform;
  • to establish contact in the context of so-called “time donations”, i.e. the placement of volunteers with an organization;
  • to manage donation projects through the organization;
  • to forward data to the organizations so that they can send donors their own newsletter;
  • for data transfer to operators of websites and apps that display project content (in particular project description, name of the project manager, project title), of the online donation platform.

Further information on these purposes of data processing can be found in the following sections of this privacy policy.

4.1 Technical provision of the websitePermalink

4.1.1 Description and scope of data processingPermalink

For the functionality of the website, the performance of security analyses and the defense against attacks, the server log files are automatically recorded and stored for a short period of time as part of the access data in accordance with section 2 by the computer system of the calling computer when entering and using the website. The server log files are not stored together with other data. betterplace.org uses the server log files for statistical evaluations in order to analyze and rectify technical faults, to ward off attempts at fraud and attacks, and to optimize the functionality of the website.

The legal basis for the recording of server log files is Art. 6 para. 1 letter f GDPR. The functionality of the website, the performance of security analyses, and the prevention of attacks are the legitimate interests of betterplace.org.

4.1.3 Duration of storage or criteria for determining this durationPermalink

After the websites have been accessed, the server log files are stored on the web server, and the IP address they contain is deleted after 7 days at the latest. The data is only evaluated during this storage period in the event of an attack.

4.1.4 Possibility of objection and erasurePermalink

You have the right to object to the processing of your data in the context of server log files if there are reasons for doing so that arise from your particular situation. If you wish to exercise your right to object, please contact the address given in section 1.

4.2 E-mail and telephone contactPermalink

4.2.1 Description and scope of data processingPermalink

On the website, you have the option to contact betterplace.org via an email address or a phone number. If you choose this option, your email address and phone number, as well as your request, will be transmitted to betterplace.org. Depending on the nature of your request (e.g. questions about how to use betterplace.org, product-related requests for companies, asserting your rights as a data subject, such as information), your contact details will be processed further. If necessary for processing your request, your contact details may be forwarded to third parties (e.g. to other organizations).

The legal basis for the processing of your contact data is Art. 6 para. 1 lit. f GDPR. Our legitimate interests are the processing of your request and further communication. If the reason for your contacting us is to enter into a contract with betterplace.org, then the legal basis for the processing of your contact data is Art. 6 para. 1 lit. b GDPR. The legal basis for the processing of the data for purposes of fulfilling statutory retention is Art. 6 para. 1 lit. c GDPR.

4.2.3 Duration of storage or criteria for determining this durationPermalink

After your request has been fully processed and further communication has ended, the contact data will be deleted, unless legal retention periods prevent deletion. Likewise, the contact data will not be deleted if your contact is aimed at concluding a contract with betterplace.org or if you assert your rights as a data subject, such as the right to access information. In this case, the data will be stored until the contractual and/or legal obligations have been fulfilled and legal retention periods do not prevent deletion or further processing of the data is necessary for the assertion, exercise or defense of legal claims.

4.2.4 Possibility of objection and erasurePermalink

You have the right to object to the processing of your contact data if there are reasons for doing so that arise from your particular situation. If you would like to exercise your right to object, please contact the address given under section 1. If you object, communication can no longer be continued. This does not apply if the storage of your contact data is necessary for the initiation or fulfillment of a contract or for asserting your rights as a data subject.

4.3 NewsletterPermalink

4.3.1 Description and scope of data processingPermalink

betterplace.org-Newsletter (“Community-Newsletter”)Permalink

On the website, there is the option to subscribe to the free betterplace.org newsletter as part of the donation process, when registering an organization or when setting up a donation project. In doing so, your email address and your browser’s language setting are processed for the newsletter.

If you register on the betterplace.org donation platform or donate to a project, further data from your use of the betterplace.org platform will be processed in order to send you the newsletter, to adapt the content of the newsletter and to control it:

  • Your first name - for personal address,
  • postcode and federal state - for content selection,
  • donation amounts, time(s) and number of donations, time of last donation, time of largest donation - for - content selection,
  • amount donated to betterplace.org - for content selection,
  • number of newsletters subscribed to for content selection.

We would also like to point out that betterplace.org statistically evaluates your user behavior and that of other newsletter subscribers when sending the betterplace.org newsletter in order to ensure and improve the quality of the newsletter:

  • Type of device
  • Email provider
  • Opening rate and number of sent emails
  • Category of donation project (for donors)
  • Project that was donated to
  • the percentage of unsubscribed newsletter subscribers in relation to the total number of newsletter subscribers
  • the daily distribution of newsletter unsubscriptions
  • the category and ID of the fundraising event

For this statistical analysis, the sent e-mails contain so-called web beacons or so-called pixel tags that represent single-pixel image files stored in the newsletter. For the collection of data for statistical analysis, betterplace.org links your data and the web beacons with your individual (technical) newsletter ID. The data collected for statistical analysis of the newsletter is not linked with other data from your platform use.

You can revoke your consent to the newsletter at any time and thus object to the data processing for content control of the newsletter and for statistical evaluation by unsubscribing from the newsletter via the unsubscribe link.

Your data will not be passed on to third parties.

Project newsletterPermalink

After making a donation, you have the option to receive updates from the organization of the respective aid project in the form of a newsletter from betterplace.org by email. In this case, your name and email address from the donation form or from the newsletter registration form will be further processed for sending the newsletter.

Your data will not be passed on to third parties.

betterplace Fundraising NewsletterPermalink

As a project manager on the betterplace.org platform and as a user of the betterplace academy platform, you will regularly receive news about the possibilities for using betterplace.org for you as a project manager, as well as information about learning and training opportunities. You will receive regular information and tips on fundraising and communication, news and updates on these topics, and information on the learning and training opportunities offered by the betterplace academy, betterplace.org and selected partners, such as information on (new) courses, live webinars and surveys that help us tailor training and fundraising tools to your needs. Your email address and the language settings of your browser and, if applicable, your first name from the registration form (with the help of service providers) for sending the newsletter. If you register as a project manager on the donation platform or as a user on the betterplace academy platform and consent to receive this newsletter, further data from your use of the platform will be processed to adapt and control the content of the newsletter:

  • Your first name - to address you personally,
  • postcode, state/province - to select content

We would also like to point out that betterplace.org statistically evaluates your user behavior and that of other newsletter subscribers when sending the newsletter for project managers in order to ensure and improve the quality of the newsletter:

  • Type of device device
  • Email provider,
  • opening rate and number of sent emails,
  • project categories,
  • percentage of unsubscribed newsletter subscribers in relation to the total number of newsletter subscribers,
  • temporal (daily) distribution of newsletter unsubscriptions
  • Whether and since when you have been a (registered) user on the “betterplace academy” platform
  • Participation in “betterplace academy” events

For this statistical evaluation, the sent e-mails contain so-called web beacons or so-called pixel tags, which represent one-pixel image files stored in the newsletter. To collect the data for statistical evaluation, betterplace.org links your data and the web beacons with your individual (technical) newsletter ID. The data collected for statistical analysis of the newsletter is not linked to other data about your use of the platform.

You can revoke your consent to the newsletter at any time and thus object to the data processing for content control of the newsletter and for statistical evaluation by unsubscribing from the newsletter using the unsubscribe link.

Your data will not be passed on to third parties.

Newsletter fundraiserPermalink

As a fundraiser, you will regularly receive news about how you can use betterplace.org for your fundraising event. Your name and email address from the registration form (with the help of service providers) will be further processed to send the newsletter.

If you register as a fundraiser on the donation platform and agree to receive this newsletter, your first name will be processed from your use of the platform to address you personally when the newsletter is sent, in order to adapt and control the content of the newsletter.

We would also like to point out that betterplace.org statistically evaluates your user behavior and that of other newsletter subscribers when sending the newsletter for organizers of fundraising events in order to ensure and improve the quality of the newsletter:

  • Type of device
  • Email provider,
  • Opening rate and number of sent emails,
  • the percentage of unsubscribed newsletter subscribers in relation to the total number of newsletter subscribers,
  • the daily distribution of newsletter unsubscriptions,
  • the date of creation of the fundraising event, its category and subject, and the respective donation volume

For this statistical evaluation, the sent e-mails contain so-called web beacons or so-called pixel tags, which represent single-pixel image files stored in the newsletter. For the collection of data for statistical analysis, betterplace.org links your data and the web beacons with your individual (technical) newsletter ID. The data collected for statistical analysis of the newsletter will not be linked with other data from your platform use.

You can revoke your consent to the newsletter at any time and thus object to the data processing for content control of the newsletter and for statistical evaluation by unsubscribing from the newsletter via the unsubscribe link.

Your data will not be passed on to third parties.

JobnewsletterPermalink

You can receive a newsletter from betterplace.org via email about current vacancies. Your email address is collected and processed from the job newsletter form (with the help of service providers) for sending the newsletter. Your data will not be passed on to third parties.

WirWunder-NewsletterPermalink

It is possible to receive a newsletter from betterplace.org by email with news about “Wir Wunder” https://www.wirwunder.de. The newsletter is aimed at Sparkassen that are interested in “Wir Wunder”. Your email address from the newsletter form (with the help of service providers) is collected and processed for sending the newsletter.

We would also like to point out that betterplace.org statistically evaluates your user behavior and that of other newsletter subscribers when sending the WirWunder newsletter in order to ensure and improve the quality of the newsletter:

  • Type of device
  • Email provider,
  • Opening rate and number of sent emails,
  • Project categories,
  • the percentage of unsubscribed newsletter subscribers in relation to the total number of newsletter subscribers,
  • the daily (daily) distribution of newsletter unsubscriptions

For this statistical analysis, the sent e-mails contain so-called web beacons or so-called pixel tags, - which represent single-pixel image files stored in the newsletter. For the collection of data for statistical analysis, betterplace.org links your data and the web beacons with your individual (technical) newsletter ID. The data collected for statistical analysis of the newsletter is not linked with other data from your platform use.

You can revoke your consent to the newsletter at any time and thus object to the data processing for content control of the newsletter and for statistical evaluation by unsubscribing from the newsletter via the unsubscribe link.

Your data will not be passed on to third parties.

Corporate Customer NewsletterPermalink

As a corporate customer, you will regularly receive news with tips and information about how you can use betterplace.org. For this purpose, your name and email address from the registration form for your company fundraising event or from your registration for the newsletter on the betterplace.org website for companies will be further processed (with the help of service providers) to send the newsletter.

If you register as a corporate customer on the donation platform and agree to receive this newsletter, further data from your use of the platform will be processed to adapt and control the content of the newsletter

  • Your first name - to address you personally,

We would also like to point out that betterplace.org statistically evaluates your user behavior and that of other newsletter subscribers when sending the newsletter for corporate customers in order to ensure and improve the quality of the newsletter:

  • Type of device
  • Email provider,
  • Opening rate and number of sent emails,
  • the percentage of unsubscribed newsletter subscribers in relation to the total number of newsletter subscribers,
  • the daily (daily) distribution of newsletter unsubscriptions

For this statistical analysis, the sent e-mails contain so-called web beacons or so-called pixel tags, which represent single-pixel image files stored in the newsletter. For the collection of data for statistical analysis, betterplace.org links your data and the web beacons with your individual (technical) newsletter ID. The data collected for statistical analysis of the newsletter is not linked with other data from your platform use.

You can revoke your consent to the newsletter at any time and thus object to the data processing for content control of the newsletter and for statistical evaluation by unsubscribing from the newsletter via the unsubscribe link.

Your data will not be passed on to third parties.

betterplace.org newsletterPermalink

The purpose of the betterplace.org newsletter is to provide you with information by email about current topics and other general news from betterplace.org. The legal basis for the processing of data when registering for the newsletter, for content customization and control, and for statistical evaluation of user behavior is consent in accordance with Art. 6 para. 1 letter a GDPR.

Project newsletterPermalink

The sole purpose of this processing is to inform you about the progress of the aid project you selected when you made your donation. If you subscribe to a project newsletter independently of a donation, your data will be processed solely for the purpose of informing you about news from the respective project.

The legal basis for the processing of your data in the context of the project newsletter after donation is Art. 6 para. 1 lit. f GDPR, whereby the legitimate interest in soliciting further donations in accordance with our statutory purpose.

The legal basis for the processing of your data in the context of the project newsletter, which you subscribe to independently of a donation, is Art. 6 para. 1 lit. a GDPR.

betterplace Fundraising NewsletterPermalink

The sole purpose of this processing is to inform you about your options for use and news on the platform, particularly with regard to fundraising and communication, and about courses, training and live webinars from betterplace.org, the betterplace academy or third parties.

The legal basis for the processing of data when registering for the newsletter, for content customization and control, and for statistical evaluation of user behavior is consent in accordance with Art. 6 para. 1 letter a GDPR.

Newsletter FundraiserPermalink

The sole purpose of this processing is to inform you about your options for using the platform.

The legal basis for the processing of data when registering for the newsletter, for content customization and control, and for statistical evaluation of usage behavior is consent in accordance with Art. 6 para. 1 letter a GDPR.

JobnewsletterPermalink

The purpose of this processing is to inform you by email about current job openings at betterplace.org. The legal basis for the processing of data when registering for the newsletter is consent in accordance with Art. 6 para. 1 letter a GDPR.

WirWunder-NewsletterPermalink

The purpose of this processing is to inform you by email about news and updates about WirWunder. The legal basis for the processing of data when registering for the newsletter, for content customization and control, as well as for the statistical evaluation of usage behavior, is consent in accordance with Art. 6 para. 1 letter a GDPR.

Corporate Customer NewsletterPermalink

The purpose of the company newsletter is to provide companies with tips, insights and ideas for new and proven methods for successful fundraising.

The legal basis for the processing of data when registering for the newsletter, for content customization and control, and for statistical evaluation of user behavior is consent in accordance with Art. 6 para. 1 letter a GDPR.

4.3.3 Duration of storage or criteria for determining this durationPermalink

betterplace.org newsletterPermalink

For newsletters that are sent independently of a donation, we delete the data when you unsubscribe from the newsletter. For newsletters that you have registered for as part of the donation or registration process, we delete the data provided that you have unsubscribed from the newsletter and there are no contractual or legal retention periods preventing deletion.

Project newsletterPermalink

We will delete the data from these newsletters provided that you have unsubscribed from the newsletter and that no contractual or legal retention periods prevent deletion.

betterplace Fundraising NewsletterPermalink

We will delete the data from these newsletters provided that you have unsubscribed from the newsletter and that no contractual or legal retention periods prevent deletion.

Newsletter FundraiserPermalink

We will delete the data from these newsletters provided that you have unsubscribed from the newsletter and that no contractual or legal retention periods prevent deletion.

JobnewsletterPermalink

We will delete the data from these newsletters provided that you have unsubscribed from the newsletter and that no contractual or legal retention periods prevent deletion.

WirWunder-NewsletterPermalink

We will delete the data from these newsletters provided that you have unsubscribed from the newsletter and that no contractual or legal retention periods prevent deletion.

Corporate Customer NewsletterPermalink

We will delete the data from these newsletters provided that you have unsubscribed from the newsletter and that no contractual or legal retention periods prevent deletion.

4.3.4 Possibility of objection and erasurePermalink

You can object to the data processing in connection with the newsletter at any time by unsubscribing via the link in the newsletter or by using the contact details provided under section 1. It will then no longer be possible to receive the newsletter.

4.4. Data processing at the API (display of project content on websites and in apps of third parties)Permalink

4.4.1 Description and scope of data processingPermalink

There is the possibility that operators of other websites and apps display project content and project descriptions from the online donation platform betterplace.org on their own website. As with the project content on betterplace.org, this may include personal data such as the name of the project manager.

In addition, betterplace.org can integrate donor data from the above websites and apps into the betterplace.org platform system.

The purpose of the data processing is to inform users of third-party websites about the projects. The legal bases are:

  • Art. 6 para. 1 lit. b GDPR - in our General Terms of Use, the organization/project manager authorizes us to display information on third-party websites and in third-party apps,
  • declarations of consent from the project managers in accordance with Art. 6 para. 1 lit. a GDPR and
  • with regard to the personal data of the project manager and the personal data of the persons depicted in the photos: our legitimate interest in accordance with Art. 6 f GDPR, which consists of providing information about the aid projects as part of our proper general business activities, in this case in particular the acquisition of donations in accordance with our statutes through sufficiently described projects.

The purpose of processing donor data is to process donations, to display the donation on the betterplace.org platform as donations from the third-party website (without the donor’s name) and for the purpose of issuing and sending a donation receipt for the donor through betterplace.org and for sending an email to the donor confirming the donation through betterplace.org.

The legal bases are:

  • With regard to issuing and sending the donation receipts: in our view also Art. 6 para. 1 lit. c GDPR
  • With regard to displaying the donation amount and the desired aid project on the platform: Art. 6 para. 1 lit. f GDPR: Our legitimate interest lies in the proper processing of the procedure.
  • With regard to donation processing: contract with the person concerned Art. 6 para. 1 lit. b GDPR

4.4.3 Duration of storage or criteria for determining this durationPermalink

The API itself does not store any personal information.

Insofar as the third party caches and holds this data, the third party is responsible for the data processing.

4.5 Sharing data with the donation organization: thank-you message and information from the donation organization about the donation projectPermalink

4.5.1 Thank-you note from the organization and fundraiser to the donorPermalink

When you have made a donation, the organization running the project that you have selected as your preferred donation destination has the option of sending you a one-time thank-you message by email or via the betterplace system.

This also applies to a fundraiser, although they can only send thank-you messages via the betterplace system.

4.5.1.1 Description and scope of data processingPermalink

The following data can be processed in the context of creating and sending the thank-you message and transmitted to the donation organization:

  • First and last name of the donor
  • Company if applicable
  • Date and time of donation
  • Donation amount
  • The respective project or fundraising event in the donation process has been specified as the desired donation goal
  • Project requirement if applicable
  • Donation type (one-time donation or recurring donation)
  • Donation interval for recurring donations (e.g. monthly, annually)

The organization also receives the donor’s email address.

The purpose of this thank you message and the processing of personal data is to enable the organization and the fundraiser to thank you for choosing their project as your desired donation goal and to give you personal feedback. For betterplace.org, this is an important part of its efforts to ensure transparency in the donation process.

The legal basis for this processing lies in Art. 6 para. 1 lit. b DSGVO.

4.5.1.3 Duration of storage and erasure of the dataPermalink

When a thank-you note is sent, we will store the message until the person in charge of the charity projects ends all communications and follow-up activities concerning your donation, unless we are required to store this data for a specific duration for legal reasons.

4.5.2 Direct information about the donation project from the donation organizationPermalink

The organization can independently inform the donor about the donation project and its work. For this purpose, the donation organization receives data from the donor and can then independently and on its own responsibility send the donor a newsletter, for example. The prerequisite for this transmission of data is the prior consent of the donor.

4.5.2.1 Description and scope of data processingPermalink

The following data will be processed and transmitted to the donation organization for this purpose:

  • first and last name,
  • company if applicable,
  • email address,
  • address data
  • donation date,
  • donation amount,
  • desired donation goal,
  • project requirement,
  • an indication of whether it is a one-time or recurring donation,
  • the frequency of any recurring donation (e.g. monthly, annually).

The donation organization is solely responsible for the legal conformity of the information it provides (e.g. in terms of competition and data protection laws).

If you have any questions about how the donation organization processes this data, please contact the organization directly.

The purpose of the data processing is to transmit the above data to the donation organization so that it can regularly inform you about the donation project.

The legal basis for this processing is your prior consent (Art. 6 para. 1 lit. a GDPR).

4.5.2.3 Possibility of objection and erasurePermalink

You can revoke your consent to the donation organization’s transmission of the data for the purpose of independent information by the donation organization at any time. To do so, please send a message to the contact address given in point 1.

Your revocation will result in the data not being transmitted to the donation organization for this purpose from the time of the revocation.

Note: If, for example, you no longer wish to receive a newsletter from the donation organization, please refer to the data protection information of the respective donation organization to find out how this is possible. (The donation organization is independently responsible for its newsletter.)

4.6. Web-trackingPermalink

Services that optimise user-friendliness and measure the reach of the website are built into the website. Your access data (section 2) is recorded and your usage behaviour is evaluated with the help of analysis cookies (section 3). Personal identification is generally not necessary for web-tracking, so that when your access data is recorded, the stored IP address is either not used or only used in truncated form, and pseudonymous user profiles are created. This data is not merged with other data and you have the possibility of revocation at any time. Personal user profiles are only created in exceptional cases and only if you have given your consent.

The web-tracking services are usually offered by service providers who process the data in accordance with the controller’s instructions only and not for their own purposes, as so-called processors. This is ensured by means of contracts for processing. If the service providers process your data outside of the European Union or the European Economic Area (EU or EEA), a so-called third country transfer takes place. This is permissible if you have given your consent, betterplace.org has given guarantees for a level of data protection that meets European standards, or the EU Commission has classified the relevant third country as a safe third country.

The individual web-tracking services of the website are described in more detail below.

4.6.1 Google AdsPermalink

4.6.1.1 Google Ads RemarketingPermalink

We use the remarketing function within the Google Ads service. The remarketing function allows us to present users of our website with ads about us on other websites within the Google advertising network that are based on their interests.

To do this, the interaction of users on our website is analyzed (e.g. which offers or pages the user was interested in) in order to display targeted advertising on other pages even after visiting our website.

We only evaluate user interaction statistically and in a non-personally identifiable form. Individual users cannot be identified through Google Ads.

Data included in the statistical evaluation:

  • Viewing a particular page
  • Time
  • Date

With prior consent, Google stores cookies on end devices to record visits.

The legal basis for this is your consent in accordance with Art. 6 (1)(a) GDPR. Google Analytics is only used after prior approval via the cookie consent mechanism.

4.6.1.3 Duration of storage or criteria for determining this durationPermalink

Cookies for Google Ads Remarketing are valid for 180 days. Statistical evaluations are deleted when no longer needed.

4.6.1.4 Possibility of objection and erasurePermalink

You can revoke or prevent the use of Google Ads in various ways:

Further information:

4.6.1.5 Google Ads conversion tracking and statistical analysisPermalink

We use the conversion tracking function within the Google Ads service. It allows us to evaluate which parts of our website work well, where improvements are needed, and which ads are relevant.

Interactions we evaluate include donations completed or newsletter subscriptions. The data is evaluated statistically and cannot be linked to individuals.

Data evaluated:

  • Goal completion (e.g. donation)
  • Time
  • Date

Cookies are used only with consent.

Google Ads Conversion Tracking is used only with prior consent (Art. 6 (1)(a) GDPR).

4.6.1.7 Duration of storage and criteria for determining the durationPermalink

Cookies are valid for 180 days. Data within Google is deleted after 6 months. We do not have access to this data.

4.6.1.8 Possibility of objection and erasurePermalink

You can revoke consent:

More info:

4.6.2 HotjarPermalink

The website uses the Hotjar Analytics service provided by Hotjar Ltd, Level 2 St Julians Business Centre, 3, Elia Zammit Street St Julians STJ 1000, Malta, Europe.

Hotjar Analytics is used to create a pseudonymous user profile in order to optimize the user-friendliness of the website. The pseudonymity is ensured by the fact that Hotjar shortens your IP address before further processing and storing data, and it is not possible to draw any conclusions about your person. The pseudonymous user profile is evaluated after transmission for the purpose of optimizing user-friendliness. It is not merged with other data. Through a contract for order processing, betterplace.org ensures that Hotjar only processes the data according to its instructions.

Hotjar also enables the tracking of activities on this website in the form of so-called “heat maps”. By using Hotjar’s heat map service, we can see, for example, how far users scroll, how they move around on the website, which links they click on and how often they click on the links.

In addition, we use the “Hotjar Surveys” feature. We can use “Hotjar Surveys” to obtain feedback on our offering. As part of the feedback process, you have the option of voluntarily providing your email address. We will only use the email address you provide via “Hotjar Survey” to contact you about your feedback.

For more information about Hotjar’s data processing, please refer to Hotjar’s privacy policy:

The legal basis for the collection and analysis of pseudonymous usage profiles, Hotjar heatmaps and the use of Hotjar surveys is your prior consent in accordance with Art. 6 para. lit. a GDPR. We use Hotjar to improve and further develop our services.

4.6.2.2 Duration of storage or criteria for determining this durationPermalink

With regard to the use of Hotjar on this website, the data will be evaluated and anonymised by Hotjar immediately after its transmission to Hotjar.

4.6.2.3 Possibility of objection and erasurePermalink

You can revoke your consent to web tracking via Hotjar at any time. To do so, please use the so-called “cookie consent” mechanism or send us a message to the contact address given in point 1.

You can also object to the use of web tracking services at any time by changing your browser settings or clicking the following link(s):

4.6.3 OutbrainPermalink

A so-called widget from Outbrain UK Limited, 5 New Street Square, EC4A 3TW, London, United Kingdom is integrated on some pages of the offer. The Outbrain service is designed to point you to related content that is thematically related to the content you are reading.

If you have not opted out (see below), the selection of content displayed in the widget is also based on the content that you have currently and recently viewed on the website in question. Outbrain uses cookies, among other things, for this purpose.
The content displayed in the widget is controlled and delivered by Outbrain in terms of content and technology. betterplace.org does not store any personal data in connection with the Outbrain widget.

As the responsible party, Outbrain provides information about the collection and use of usage and other data in Outbrain’s Privacy Policy.

4.6.3.1 Possibility of objection and erasurePermalink

If you wish to object to the use of your data by Outbrain, please go to the following Outbrain page and opt out: Privacy page. Please note that the opt-out must be performed on every device that you use.

The recommendations of content in the widget will no longer be controlled based on the usage data collected by Outbrain after you have opted out.

4.6.4 PosthogPermalink

This website uses the PostHog service. The provider of this service is PostHog, Inc., 2261 Market Street, Unit 4008, San Francisco, CA 94114, USA. PostHog enables us to record and evaluate your user behavior on our website. This is used exclusively to improve and further develop our website and our services.

Important: The processing, storage and evaluation of the data will only take place with your prior consent and then only in pseudonymized form. The storage of this data is temporary and is used solely to improve our service based on your usage needs. The data will not be passed on to third parties.

The following personal (pseudonymized) data is processed and evaluated:

  • User activity (which pages and projects have been visited, which elements have been clicked on, which functions and payment methods have been used),
  • usage history (only for logged-in users, in pseudonymized form),
  • information on donation behavior (donation amount, so-called co-donation, payment method, recurring donation, date/time),
  • Device and browser information (IP address, operating system of the end device)
  • Tracking code (pseudonymized user ID).

Aggregated (anonymized) data is used to evaluate how many users have used the website and how many users have progressed how far in the donation process.

The information collected in this way is transmitted by PostHog to a server in Europe and stored there in pseudonymized form.

We will only use the PostHog service described above if you have given your prior consent (Art. 6 para. 1 lit. a GDPR).

4.6.4.2 Duration of storage and criteria for determining the durationPermalink

The pseudonymous data is stored for a maximum of five years and then automatically deleted.

4.6.4.3 Possibility of objection and erasurePermalink

You can revoke your consent to web tracking via PostHog at any time. Please use the so-called “cookie consent” mechanism for this purpose.

4.7. SurveysPermalink

If you take part in one of our surveys, we use your data for market and opinion research. We always evaluate the data anonymously for internal purposes. If, in exceptional cases, surveys are not evaluated anonymously, the data will only be collected with your consent. The GDPR is not applicable to anonymous surveys and, in the case of exceptional personal evaluations, the legal basis is consent in accordance with Art. 6 para. 1 lit. a GDPR.

4.8. Checking sanction listsPermalink

We compare data from the responsible persons of the donation organizations with sanction lists. We are legally obliged to do so, and there is a legitimate interest in doing so: fulfillment of our contractual obligations towards our payment service providers, as well as the prevention of money laundering/terrorism financing. Accordingly, the legal basis here is Art. 6 para. lit. c GDPR bzw. Art. 6 para. 1 lit. f GDPR.

4.9 Using Cloudflare to secure the websitePermalink

CloudFlare is used as a so-called CDN (“Content Delivery Network”) to secure this website. Therefore, all requests concerning our website are forcibly routed through their servers and consolidated into statistics and stored in the EU. The collected raw data is usually deleted within 4 hours, after 3 days at the latest.

Here you will find information about the data collected there and about security and data protection at CloudFlare.

We have concluded a corresponding agreement with Cloudflare for order processing. The legal basis for the use of Cloudflare is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interests lie in protecting our website against attacks by third parties and in properly providing our services.

5. Iframes by betterplace.org on websites other than betterplace.orgPermalink

Our Iframes (e.g. Integrated Donation Form, Project Widget) are an offer from betterplace.org. Fundraising goals (projects) may also be selected via Iframe for support on websites other than betterplace.org. In these cases, your information will be processed directly by betterplace.org as the data controller. Our Iframes may include third party services. Which third-party services are included in which iframes can be found here(at the bottom).

6. Facebook Login (Facebook Connect)Permalink

You have the option to authenticate yourself on our website with your Facebook profile information from your Facebook user account (“Facebook login”). This eliminates the need for additional registration. To register/log in, you will be redirected to the Facebook website. This links your Facebook profile and our service.

If you decide to register or log in with your Facebook account, betterplace.org will receive access to your first and last name, email address, profile picture, gender and language from Facebook via this interface. betterplace.org stores this data in the user profile, where you can also edit it.

For more information on Facebook logins and privacy settings, please refer to Facebook’s Data Policy and Statement of Rights and Responsibilities.

If you do not agree to the sharing of your information in this fashion, you should not use the Facebook login.

7. Friendly CaptchaPermalink

This website uses Friendly Captcha to check and prevent automated access, e.g. by so-called bots, to avoid interactions.

This is a service provided by Friendly Captcha GmbH, Am Anger 3-5, 82237 Woerthsee, Germany, hereinafter referred to as “FriendlyCaptcha”.

This service allows Friendly Captcha to determine from which website a request is sent and from which IP address you are using our website . In addition to your IP address, statistical information from your browser is processed by Friendly Captcha, but this is not personal.

The legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the security of our website and in the defense against unwanted automated access in the form of spam or similar.

8. Google FontsPermalink

External fonts, Google Fonts, are used on this website. Google Fonts is a service provided by Google Inc. (“Google”). These web fonts are integrated by accessing a server, usually a Google server in the USA. This tells the server which of our websites you have visited. Your IP address is also transmitted to Google in the USA and processed. You can find more information in Google’s data protection information, which you can access here: www.google.com/fonts, policies.google.com/privacy.

The legal basis for the use of Google Fonts and the data processing described above and carried out in this context is the legitimate interest of betterplace.org (Art. 6 Para. 1 lit. f GDPR). Our legitimate interests lie in the efficient and user-friendly design of our services. Due to the significantly better availability and speed at which pages are accessed, we have decided against a local integration of the fonts.

9. CloudflarePermalink

These webpages use the “Cloudflare” service. The service is provided by Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter referred to as “Cloudflare”). Cloudflare offers a globally distributed content delivery network with DNS. This technically routes the information transfer between your browser and our website over the Cloudflare network. This enables Cloudflare to analyze the data traffic between your browser and our website and to serve as a filter between our servers and potentially malicious data traffic from the internet.

In doing so, Cloudflare may also use cookies or other technologies to recognize internet users, but these are used solely for the purpose described here.
The use of Cloudflare is based on our legitimate interest in providing our web services as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR) and/or securing the web services against malicious attacks.

Further information on the subject of security and data protection at Cloudflare can be found here.

10. Who receives my data?Permalink

Within betterplace.org, access to your data is limited to those departments that require it to fulfill the purposes described in section 4. Service providers used by betterplace.org may also have access to your data (so-called “processors”, e.g. data centers, newsletter distribution, customer service or accounts receivable management). Contracts for order processing ensure that these service providers are bound by instructions, ensure data security and ensure that your data is handled confidentially.

Data is transferred to other recipients, such as advertising partners, providers of social media services or credit institutions (so-called “third parties”), if this is required by law or if you have given your consent or if this is part of the contract concluded with you or if there is a legitimate interest in the transfer. The following third parties are included in the data transfer:

  • providers of measurement and web analysis services, advertisers who show you interest-based advertising
  • customers who display content about aid projects (project descriptions, etc.) on websites and apps they operate
  • credit institutions that collect your data for the purposes of payment processing and fraud prevention via the website, receive it from us and process it further on their systems
  • public bodies and institutions, such as law enforcement authorities, that have access to your data in order to comply with legal or regulatory obligations
  • charitable organizations that use their own newsletter to keep you informed about the progress of their respective aid project and their other work, provided that you have consented to the transfer of data for this purpose (Art. 6 para. 1 lit. a GDPR)
  • charitable organizations and fundraisers for sending a one-time thank-you message

Further information on the transfer of data to the respective third party can be found in the individual purposes according to section 4.

11. Use of payment service providersPermalink

We use the following payment service providers for the purpose of payment processing:

For direct debit, credit card, debit card: Stripe Payments Europe Ltd (“Stripe”), Block 4, Harcourt Center, Harcourt Road, Dublin 2, Ireland and Stripe Payments UK, Ltd, 7th Floor, The Bower Warehouse, 211 Old Street, London EC1V 9NR, United Kingdom (“Stripe”). For more information about Stripe’s privacy practices, please visit https://stripe.com/de/privacy.

We also use the following payment services via the payment service provider Stripe:

PayPal (Europe) S.à r.l. et Cie, S.C.A. 22-24 Boulevard Royal L-2449 Luxembourg (“PayPal”). You can view PayPal’s privacy policy at the following link.

The payment service provider is responsible for data processing in the context of payment processing.

We also transfer your personal data (first and last name, email address, postal address and IP address) to Stripe for the purpose of fraud prevention. The legal basis for this data transfer is Art. 6 Para. 1 lit. f GDPR. The legitimate interest here lies in avoiding economic damage caused by criminal acts and in protecting donors.

12. Collection of personal data from job applicantsPermalink

We only process your personal data as an applicant for a position if you provide it to us by email, post or telephone. This applies to both applications in response to job advertisements and unsolicited applications. In this context, we process the information provided as part of the application. Depending on the scope of your messages, this may include, in particular, your name, date of birth, contact details, interests, qualification data, and educational and professional background. The personal data collected from you will be used for the purpose of conducting the application process and contacting you if a suitable position becomes available (inclusion in the talent pool).

The legal basis for conducting the application process is Art. 6 para. 1 lit. b GDPR. The legal basis for storage beyond the duration of the application process is Art. 6 para. 1 lit. f GDPR. Our legitimate interest here lies in the fact that we may need your data to assert, exercise or defend legal claims. The legal basis for inclusion in the talent pool is Art. 6 para. 1 lit. a GDPR.

12.2 Duration of storage or criteria for determining that durationPermalink

We delete your data as soon as it is no longer required for the purpose for which it was collected. Therefore, if your application is rejected, we store your applicant data for six months after notifying you of the rejection. If you have consented to a longer storage period, the storage period will be the period covered by your consent.
After that, we will either delete your data, provided that there are no legal retention periods preventing deletion, or further processing of the data is necessary for the assertion, exercise or defense of legal claims.

13. Will my data be processed outside the EU or the EEA (third-country transfer)?Permalink

Insofar as the service providers and/or third parties mentioned under Section 10 process your data for the purposes mentioned under Section 4 outside the EU or the EEA, this may result in your data being transferred to a country where no adequate level of data protection can be guaranteed. However, such a level of data protection can be ensured with an appropriate safeguard. Standard contractual clauses provided by the EU Commission, for example, can be considered as an appropriate safeguard. You can request a copy of these safeguards using the contact details provided in Section 1. In exceptional cases, we may not provide such safeguards if, for example, you have given your consent or if the third-country transfer is necessary for the performance of your contract with betterplace.org. The EU Commission has also recognized certain third countries as safe third countries, so that betterplace.org can also refrain from providing appropriate guarantees in this regard.

The following service providers process your data outside the EU or the EEA:

  • For the hosting of the donation platform, service providers are used whose data centers are located within the EU, but which, in certain operating situations (e.g. in the event of serious disruptions), can also access the data centers within the European Union or the EEA from a branch in a third country. betterplace.org has agreed with these service providers on compliance with the European level of data protection via standard contractual clauses. The service providers currently used are also (self-)certified in the context of the EU-US Data Privacy Framework (DPF), insofar as they are service providers based in the US.
  • To protect our donation platform against certain types of external attack (e.g. so-called DDoS attacks), we use service providers whose data centers are also located outside the EU. betterplace.org has agreed with these service providers, via standard contractual clauses, to comply with the European level of data protection. The service providers currently used are also (self-)certified in the context of the EU-US Data Privacy Framework (DPF), insofar as they are service providers based in the USA.
  • For the use of web tracking and advertising services, service providers are used whose data centers are located in a third country or who can access data centers within the European Union or the EEA from a branch in a third country. These services are used exclusively in the event of and based on the user’s prior consent. The service providers currently used are also (self-)certified in the context of the EU-US Data Privacy Framework (DPF), provided that they are service providers based in the USA.
  • For the sending of newsletters, service providers are used whose data centers are located in a third country or who can access data centers within the European Union or the EEA from a branch in a third country. betterplace.org has agreed with these service providers, via standard contractual clauses, to comply with European data protection standards. The service providers currently used are also (self-)certified in the context of the EU-US Data Privacy Framework (DPF), provided that they are service providers based in the United States.
  • For the evaluation of user activities to improve and further develop our services, we use service providers whose data centers are located in a third country or who can access data centers within the European Union or the EEA from a branch in a third country. betterplace.org has agreed with these service providers, via standard contractual clauses, to comply with the European level of data protection. The service providers currently used are also (self-)certified in the context of the EU-US Data Privacy Framework (DPF), provided that they are service providers based in the US.
  • For the processing of requests from customers and donors, as well as for the support of certain customer and donor groups, service providers are used whose data centers are located in a third country or who can access the data centers within the European Union or the EEA from a branch in a third country. betterplace.org has agreed with these service providers, via standard contractual clauses, to uphold the European level of data protection. The service providers currently used are also (self-)certified in the context of the EU-US Data Privacy Framework (DPF), insofar as they are service providers based in the United States.

14. What data privacy rights do I have?Permalink

You have the right:

  • to request information on the categories of data processed, the purposes of processing, any recipients of the data, the planned storage period (Art. 15 GDPR);
  • to request the correction or completion of incorrect or incomplete data (Art. 16 GDPR);
  • to revoke a given consent at any time with effect for the future (Art. 7 para. 3 GDPR);
  • to object to data processing that is to be carried out on the basis of a legitimate interest for reasons arising from your particular situation (Art. 21 para. 1 GDPR);
  • to request the deletion of data in certain cases within the scope of Art. 17 GDPR – in particular if the data is no longer required for the intended purpose or is being processed unlawfully, or if you have withdrawn your consent or declared an objection (see above);
  • under certain conditions, to request the restriction of data if deletion is not possible or the obligation to delete is disputed (Art. 18 GDPR);
  • to data portability, i.e. you can receive the data you have provided to us in a commonly used and machine-readable format, such as CSV, and, if necessary, transmit it to others (Art. 20 GDPR).

In addition, you have the right to contact a data protection authority and file a complaint there. The authority responsible for betterplace.org is:
Berlin Commissioner for Data Protection and Freedom of Information
Friedrichstr. 219
10969 Berlin

You may, however, also approach the data protection authority responsible for your place of residence.

15. What is the source of the data?Permalink

All data is collected directly from the persons concerned.

16. To what extent does automated decision-making take place?Permalink

We do not use fully automated decision-making for the purposes mentioned in section 4.

17. Is profiling taking place?Permalink

Profiling in accordance with Art. 22 para. 1 and 4 of the GDPR does not take place.

18. Special information for the processing of personal data in the B2B area and in the area of major donorsPermalink

We use a CRM tool that enables us to provide sustainable and effective support to selected donors and our customers. This includes donors with particularly large donations and so-called multipliers in the context of civil society engagement. If you belong to one of these groups, we only store your data if we have a legitimate interest in working with you in the future.

The legal basis for the processing of the data is Article 6 para. 1 lit. f GDPR. The legitimate interests of betterplace.org lie in the sustainable and effective support of selected donors and customers.

19. Donation reminders for fundraising events on birthdaysPermalink

Description and extent of data processingPermalink

It is possible to receive reminder messages from betterplace.org by email to motivate you to set up a fundraising event on the platform on the occasion of your birthday. Your first name, email address and date of birth from the registration form (with the help of service providers) will be collected and processed for sending the reminder messages. Your data will not be passed on to third parties.

The purpose of reminder messages is to remind you by email of the opportunity to create a fundraising event on our platform on the occasion of your birthday. The legal basis for the processing of data when registering for the reminder messages is consent in accordance with Art. 6 para. 1 lit. a GDPR.

Duration of storage or criteria for determining this durationPermalink

For reminder messages, we delete the data when you unsubscribe from the newsletter.

Possibility of objection and erasurePermalink

You can object to the data processing in the context of the reminder messages at any time by unsubscribing via the link in the reminder message or by using the contact option mentioned under section 1. It will then no longer be possible to receive the reminder messages.

20. Usage of openPetitionPermalink

This website uses the petition form from openPetition gGmbH, Greifswalder Str. 4, 10405 Berlin. openPetition gGmbH provides the technical platform for collecting petition signatures. The data you enter in the petition (e.g. name, address, comment) is stored and processed by openPetition on servers in Germany to ensure the petition. Browser information (e.g. browser type, operating system, IP address, time and referrer) is stored each time the petition page is accessed. The log files are statistically evaluated and help to ensure error-free operation of the pages. The privacy policy of openPetition applies.

21. Conclusion/details of versionPermalink

As we continue to develop the website and implement new technologies to improve our service to you, it may be necessary to amend this privacy policy. Therefore, we encourage you to review this privacy policy from time to time.

Version 15.0 dd. 20/03/2025